Every year, from October 23-31, more than 80 million people – both kids and adults – show their support for a healthy, drug-free life by wearing or displaying the red ribbon. Red Ribbon Week is a great reminder of why living a drug-free life is important. It’s a chance for parents, teachers, and communities to unite and reinforce the drug-free messages they share with kids all year. The eight-day celebration is an annual way to show that we won’t accept drugs in our schools, workplaces, or communities.