Northport K-8 School sixth grade students in Georgia Stone’s class learned the six types of persuasive techniques and put each to good use making their own commercials in the classroom. Students created commercials selling items such as a magic Santa hat that grants wishes to a “spectacular sponge,” and an “extreme latreme” face cream that keeps users young and beautiful. Students portrayed techniques such as testimonials, repetition, bandwagon, snob appeal and name calling in the unique lesson. Students learned the techniques, viewed examples of the different techniques, then made the commercials. The lesson was very effective and extremely engaging! Pictured at left is Mrs. Stone with students in her classroom.
Author: LYNNE Gruszka
Northport K-8 School Media and Marketing Specialist